Content Strategy & Knowledge Translation
Turn complex health and social impact information & data into content that engages and inspires.
Drawing on 20 years of experience in global public health, I work closely with technical experts to translate research, data, and program results into accessible, audience-specific content that drives education, behavior change, and stakeholder support.
Services include:
- Content calendars and editorial planning for digital and print
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Adaptation of technical materials for diverse audiences (blogs, social media, presentations)
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Storytelling rooted in patient/client and community perspectives (digital, print)
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Knowledge products such as toolkits, briefs, websites/knowledge portals, eNewsletters, and annual/impact reports
- Organizational training & capacity building for content development & dissemination.
Content Highlights
Complementary and Integrative Therapies (site review)
- Review of Susan G. Komen Foundation final technical content for patients as volunteer patient advocate. Final quality assurance and feedback.
Infant and Young Child Feeding (IYCF-E) in Action (Storytelling/Videos)
- Editorial planning, storyboarding, scripting.
- Videographer hiring and management.
- Direct collection of client and provider stories.
- Quality assurance of final videos.
- Dissemination/digital marketing.
Healthy Newborn Network (Website)
- Oversaw website strategy and regular content planning and operations, including budget, staffing/vendor support, and digital marketing. Achieved 30% cost savings through vendor review and replacement.
- Oversaw content audit and redesign, working closely with project manager and technical experts to ensure availability of relevant, timely information and resources and alignment with organizational goals.
- Content writing, media uploads, stakeholder engagement, partner relationship management.
Global Health: Newborn Legacy (Report/Brief)
- ,An organizational review to capture its newborn health legacy. We
reviewed and documented our impact on women, children and their communities through our global achievements, leadership roles, key contributions, and program learning and results. - Acted as co-writer, editor, content/project manager, design vendor liaison, and provided final quality assurance.
Guide for Building and Strengthening Organizational Knowledge Management Capacity (Guidance/Toolkit)
- Co-authored, edited, and provided final quality assurance for this guide of concrete directions, tools, and templates to global health practitioners to either start or grow knowledge management programs within their organizations. Developed by a task team of the Global Health Knowledge Collaborative (GHKC).
Planning Pause & Reflect Sessions – Practical Guidance for Your Project (Presentation, Brand Implementation)
- Presentation development, final editing & quality assurance.
- Brand alignment and implementation to meet donor compliance.
Get In Touch
erin@borough-creative.com
Location
New Jersey, USA (Eastern Time)
Global, remote – flexible hours
Hours
Mon – Fri: 10am – 9pm EST with remote flexible hours to accommodate other time zones.