Borough Creative
Content Planning & Development
Turn complex issues into communications that move people to action.
Health and advocacy work often involve complex evidence, evolving policy environments, and high-stakes decision-making. Drawing on two decades of experience working in global public health, I help organizations make their work understandable and actionable through content that is strategic, audience-centered, and aligned with advocacy goals.
Whether supporting a long-term initiative or a time-bound campaign, I work closely with technical subject matter experts and key opinion leaders to translate research, data, and results into accessible, audience-specific, and impactful content that builds understanding, supports engagement, and reinforces credibility across channels.
Content Planning & Development Services:
Advocacy- and Issues-based
Content Planning
Editorial and digital content strategy
Messaging and storytelling frameworks to unify voice and tone
Cross-channel content planning across digital, social, and print
Social media start-up support, content strategy, performance metrics
Intranet and website content strategy, audit, and redesign guidance
AI-enabled insights to refine audience understanding and content performance
Content Development & Creation
Thought-leadership articles, case studies, and blogs that showcase expertise
Translating technical activities and research into accessible, patientk and community-centered storytelling
Technical, promotional, and advocacy writing and editing
Knowledge toolkits, briefs, talking points, and annual or impact reports
Website content development and SEO optimization
Email and stakeholder communications
Content Operations & Capacity Building
Content review and final quality assurance
Digital library and knowledge asset management
Project & vendor management for content initiatives
Organizational training and capacity strengthening for content development and dissemination
Request a Consult
Location
USA (Eastern Time)
Global, remote – flexible hours