Borough Creative

Content Planning & Development

Turn complex information into communications that inform, influence, and drive action.

Social impact communications work often involves complex evidence, evolving policy environments, and high-stakes decision-making. Drawing on two decades of experience across public health, global development, oncology, and advocacy, we help organizations make their work understandable and actionable through content planning and development that is strategic, evidence-based, and built for targeted audiences.

Whether supporting a long-term initiative or a time-bound campaign, we work closely with technical subject matter experts and key opinion leaders (KOLs) to translate research, data, and results into accessible, impactful content that builds understanding, supports engagement, and reinforces credibility across channels.

Content Planning & Development Services: 

Issue & Evidence-based
Content Planning

Editorial and digital content strategy

Messaging and storytelling frameworks to unify voice and tone

Cross-channel content planning across digital, social, and print

Social media start-up support, content strategy, performance metrics

Intranet and website content strategy, audit, and redesign guidance

AI-enabled insights to refine audience understanding and content performance

Content Development & Creation

Thought-leadership articles, case studies, and blogs that showcase expertise

Translating technical activities and research into accessible, patient and community-centered storytelling

Technical, promotional, and advocacy writing and editing 

Knowledge toolkits, briefs, talking points, and annual or impact reports

Website content development and SEO optimization

Email and stakeholder communications

Content Operations & Capacity Building

Content review and final quality assurance

Digital library and knowledge asset management

Project & vendor management for content initiatives

Organizational training and capacity strengthening for content development and dissemination

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Location

USA (Eastern Time)
Global, remote – flexible hours